Outwork, outmarket, and outgrow every tree service in your local area.
A complete Growth And Operating System for tree service owners
Systems - Marketing Strategies - DYI Lead Generation - Insurance Claims - And More
Hi, I’m John.
I’ve spent over a decade in the tree industry building, losing, rebuilding, and scaling my tree service business.
I started out working alongside my father in his electrical company, but in 2020 I took a different path and launched my own tree service from the ground up, just me, a couple of friends, and a piece of shit landscaping trailer.
Since then, I’ve owned and operated three tree service companies, generating over $5 million in revenue. Along the way, I’ve learned hard lessons most owners only discover the expensive way: lead-gen companies can drain your cash, the wrong employees can cripple growth, and insurance work when done ethically and correctly — can change your life fast.
Today, my mission is simple: help tree service owners scale their companies sustainably, make smarter decisions, and protect their mental health. Because this industry doesn’t live in the middle — it’s all highs and lows — and I’ve learned firsthand how to survive both.
Where ArborScale Stands Out
Free Consultation
Let’s connect and see if we’re a good fit. We’ll walk through where your business is right now — whether you’re a small operation or a growing company — and talk through the decisions you’re facing. Sometimes having a second brain makes all the difference, and that’s exactly what I’m here to provide.
Free Business Report
During our call, we’ll complete the NVORA Business Intelligence Brief together. This allows me to understand your business at a deeper level and generate a personalized insight report, which will be delivered to your email after our conversation. The brief uses advanced artificial intelligence to help clarify decisions and identify smarter paths forward.
Launch Your Own Ads
If we move forward, we’ll begin the 12-week program. Week one focuses on upgrading your branding, improving your social media content, implementing AI tools, and teaching you how to run your own ads — without expensive lead-gen services.
My Secret Sauce
We’ll cover my exact method for writing door-to-door flyers that people actually read — and that turn into paying jobs, not wasted paper.
Systems
Set up an automated follow-up system that brings past customers back, gets estimates approved faster, and keeps jobs coming in without nonstop phone calls.
Insurance Work
We’ll also cover insurance work in detail — including how to document jobs properly to avoid pushback from carriers, how to bill insurance companies directly, and how to use clear contracts, and responding to adjusters the right and ethical way to avoid non-payments.
You’ll also receive my contract template to simplify the process and protect your time and work.
Using this framework I've collected 95% paid in full from carriers.
I am only a text message away
Have questions or need help thinking through a strategy? My goal is to build long-term relationships and be someone you can rely on as our businesses evolve.
Lets Connect
Ready to take the next step? Book a Zoom call at a time that fits your schedule. Even if we don’t work together afterward, you’ll still receive a free NVORA Business Intelligence Brief. Standing still costs more than moving forward — let’s make 2026 our best year yet.
READ FIRST!
Due to specific business strategies, we’re unable to work with companies located in Michigan at this time.
Frequently Asked Question
What will we discuss during our call?
We’ll start by reviewing where you’re currently at in your business — whether you’re just getting started or have been operating for years. From there, we’ll talk through your goals, challenges, and opportunities for growth.
During the call, we’ll also complete the NVORA Business Intelligence Brief together. After our conversation, you’ll receive this personalized insight report by email at no cost, giving you clear takeaways and next steps.
What should I do after the call?
After our call, there are two possible next steps. If we’re a good fit, I’ll send you a payment link to get started in the 12-week program. If not, you’ll still walk away with clarity and your NVORA Business Intelligence Brief.
Even after the 12 weeks, I remain available as a resource for questions and guidance — my goal is to build long-term relationships, not one-time engagements.
What is the NVORA Business Intelligence Brief
The NVORA Business Intelligence Brief is a personalized insight report designed to give you a clear, objective view of how your business is operating today. It highlights what’s working, where growth is being limited, and what decisions will have the biggest impact moving forward.
The brief is created from the information we review together during your call and is delivered to you by email afterward at no cost. Its purpose is to replace guesswork with clarity and help you make smarter, more confident decisions.
How much does the 12-week program cost?
Pricing for the 12-week program varies based on your business, goals, and current stage. The exact investment is determined during our call to ensure it’s aligned with what you actually need.
Payment options include a one-time payment or monthly installments over three months.